To be honest, I don’t read many blogs or forums about affiliate marketing. The reason? Aside from not having the spare time, most of what you read is simply wrong. Everyone has an opinion, but unfortunately their opinions are probably based on circumstances that don’t apply to you.
Here are some examples of things I have read, that are just plain wrong.
Misinformation in affiliate marketing
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A deeper look at channels: URL channels (Part I of III)
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As many of you know, channels are a great tool for tracking the clicks and impressions on your ad units, as well as figuring out which ad placements, sizes, and colors generate the most revenue. With that in mind, three of our very own Mountain View-based AdSense optimization specialists have created videos showcasing best practices for setting up channels within your AdSense account.
Read more »EFT available in Greece
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We're excited to announce that publishers based in Greece can now receive their AdSense payments via Electronic Funds Transfer (EFT). You'll need to ensure that you're opted into local currency reporting in order to sign up for this payment method.
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A new AdSense interface: now in beta
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Today, at the Content Revenue Strategies conference in New York City, we announced that a small group of publishers will begin testing a new AdSense interface in limited beta.  Inspired by the feedback we've heard directly from you, the new interface includes features designed around your top three requests:  Provide insights to help you make more informed decisions about your sites.
Read more »Reducing lead scrubbing
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A more customized search experience for your website
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We've posted a couple times about how the Custom Search Element can help provide a more customized search experience for your users while enabling you to earn money. Today we're excited to announce two new features for the Custom Search Element that will enable you to further customize your website search to the look and feel of your site: themes and rich snippets. Themes
Read more »Coming soon: Filter more categories
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A few months ago, we launched category filtering in a number of English-speaking countries to help you control the ads that appear on your pages. To provide you with more ad filtering options, you'll soon be able to filter 3 more categories from your pages, for a total of up to 8 categories. You should notice this change within the next few weeks.
Read more »Local lead generation to the next level
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I’ve been talking about local lead generation for a while now and the topic always generates a lot of interest. One of the best decisions I ever made for my company was moving away from CPA network based offers and creating my own direct offers with businesses. I was doing pretty well on various networks, but local lead generation took it to the next level.
Read more »Spotlight on the Custom Search Element
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Recently, we introduced Google Web Elements as a new way to easily add dynamic content to your site. In this post, we'd like to focus on one of the Web Elements which you can use to earn more revenue: the Custom Search Element.
Read more »Future internet marketing trends
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Its important in our industry to always be looking forward. Internet marketing changes so fast that in order to stay on top you need to always have an eye to the next big wave.  There is no way we can predict what will happen, but we can try to look out for emerging trends. So where do I see the next big trends? Here are a few that I would keep an eye on:
Localization
